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Business and personal blogs really have one goal and that is attracting readers. The more people who read your blog the more you’ll be inspired to write more. Your business blog is a marketing tool that helps you attract more customers and more sales.
To use your blog for these things it helps to know how to create content that attracts readers. You don’t just want to attract them, but you also want it to keep them coming back for more and be something they want to share with others.
Reach Out To The Right People
Businesses know the importance of reaching out to the right demographic. Who are the people who are most likely to read your blog, buy your products, and use your services? If women are your main demographic it wouldn’t make much sense to waste time writing an article that’s centered around something that mainly men would find interesting.
There are some things that are important when it comes to determining your demographic. You need to look at which sex will be most likely to use your services, it could be both. You also want to look at the age of the people your business is more likely to attract, as well as income brackets, and even interests in general.
Know The Trends
What’s popular in the blogging world now? If you want to get the most readers you need to create something that people want to read. Buzzfeed style articles, listicles, and things with popular content, whether its’ about pop culture or health, are things that people are reading more of and sharing more often.
In order to get a handle on the trends it can help to do a little blog researching. Visit some of the more popular blogs, business and otherwise. You can also research trending topics through search sites.
Know Your Readers
Getting to know your readers may not seem like an easy feat, but it is something that you can do to post blogs that they are going to read. You can add trackers and other applications to your website that can not only tell you how many people are visiting your blog, but also who they are and where they are from, and even which pages they are visiting.
Once you know which posts on your blog are getting the most attention you can use them to create more posts similar to them. You can also use social media to reach out to people and find out what they want to see on your blog.
Use Social Media
Social media is an excellent way to communicate on a level playing field with your readers and potential readers. You shouldn’t ever fear posting questions on there to figure out what your readers want to know about. You can also use their general reviews and comments to decide this.
Social media is also a great place to share the posts that you have created. It will attract more readers and is one of the best ways to work towards creating a viral post.
Integrate Email And Text Marketing
Social media isn’t the only way to direct readers to your blog. When it comes to blog marketing it helps to use all the tools that are out there, which will help you reach a wider audience.
If you have an email newsletter or you use MMS texting to send coupons and other information, why not use them for your blog promotions as well. Don’t spam the people on your mailing lists though, or you will lose them.
Do The Research
Before you start thinking about viral blogs and posts that will sell your products and services you need to do the research for those posts. Nothing will chase readers away faster than posts that include incorrect information and sound like a child wrote them.
A well researched blog post will also get far more attention through search engines than one that is just full of information that readers can find in almost any other similar blog. Your research should also include checking out the competition so that you can create posts that give readers the information they are failing to give them.
Link To Further Info
Make sure that you are using credible resources in your posts, which is part of good research skills. You also want to include links to those resources. Links to a page where a reader can learn more about something you mentioned in your post will give your readers even more reason to keep coming back because they know you understand their need to learn.
Don’t link to sites that the public can edit, like Wikipedia. You want to use credible sources and websites/blogs that have a good standing online.
Keywords Are Important
Links aren’t the only thing that Google and other search engines are going to look at when it comes to your blog getting on the front page of searches. You also want to use the right keywords an phrases. That means doing some research so that you are picking words and phrases that people are actually searching and that don’t already have a ton of competition.
Do some research on the recommended amount of keywords to include in your articles as well. Make them fit and flow in your writing. Keyword stuffing looks bad, can get you penalized by search engines, and will make your articles look like garbage.
A call-to-action is a link, a button, or a statement that includes some contact information. Locate it at the end of your blog posts, and it will let your readers know the next step to take when it comes to what they’ve read in your post.
Your call-to-action could tell your readers to contact you to schedule a consultation, to lead them to a page to buy the product you talked about, or to share the post with someone else that could use the information contained within.
How Often Are You Posting?
You’ll find lots of conflicting information online when it comes to how often you should post on your blog. Some bloggers say that it doesn’t matter how often you post, but if you leave too much space between posting you could lose readers.
Do what works for you. Most businesses don’t have a lot of time to do a daily blog post, so start with two or three posts a week. If you find that some posts get read more than others, look at what days they are being posted. Use your currents blogs and their stats to find out what kind of posting schedule will work best.
Once you have implemented these ideas into your blogging, and tour content marketing, you are sure to find that you get more readers, and you may even find that more people are sharing what you have to say.
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